Clyde’s of Gallery Place – Piedmont Room
707 7th Street NW, Washington, DC
“The Underdog Edge: How to Change the Minds of the Powerful...and Live to Tell About It”
No matter what your current station in life, there will come a time when you will be the underdog. To get what you want, you’ll have to change the mind of someone more powerful than yourself. And powerful people are different. The typical influence tactics you may have read about for general influence situations don’t often work with powerful people.
These situations call for extreme influence tactics. And on May 24, you’ll have the opportunity to be one of the first audiences to learn a few of the over 30 extreme influence tactics, and how to apply them to your government relations influence challenges.
Many influence tactics address peer influence (negotiation) and downward influence (leadership). From her new book (“The Underdog Edge: How to Change the Minds of the Powerful . . .and Live to Tell About It” published by Morgan James, August 2011) which includes the findings from five national research projects, thousands of survey responses and interviews with “underdog” influencers and who they persuaded, Amy Showalter will share with us what works in the real world when trying to influence up. Amy backs up her findings with the latest peer-reviewed research that validates the approach of successful underdog influencers. Her findings de-bunk long – held influence myths like “be passionate and you’ll win” and “one person can make a difference.”
Find out:
· The “upside of under:” why underdogs have such persuasive power
· The top 5 variables that predict influence success with undecided legislators
· According to the data, which type of legislator is the least persuadable
· The #1 factor that determines whether a legislator will consider your position
· Whether PAC contributions matter to elected officials
· The one tactic you must use if you want to change a powerful person’s mind
· Why not all “favors” are equal, and how to ethically use them to your advantage
· How giving your top dog the “gift of heroics” is incredibly persuasive
"To have real data to back up and debunk
common lobbying techniques is fascinating
and invaluable. We can stop wasting our
time on what doesn’t work.”
Cassi Baker
Vice President, State Government Affairs
Cardinal Health
Amy Showalter has a healthy obsession with high-performing government relations professionals and persuasive grassroots influencers. Her research and workshops shed light on these best practices. You can read more about Amy here:
http://www.showaltergroup.com/about-us/meet-amy.php
